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Best at making enterprise complexity simple

From strategy to execution, I build products that delight users and drive measurable business growth. I thrive in the "messy middle", turning ambiguity into clarity across healthcare, fintech, telecom, and real estate.
Let's Talk!

Designing with purpose

Turning complexity to clarity

Driving meaningful growth

Designing with purpose

Designing with purpose  Simplifying complexity  Driving growth  Creating better experiences

• Available for new projects

Creating better experiences

Featured Work

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Optimizing Agent Workflows

Designed key features such as billing and subscriber management for Cricket Wireless's customer service platform, used by 2,000+ agents. This reduced call time by 75% and saved over $24 million annually.

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Reimagining sleep therapy data for clinicians

Designed a customizable dashboard for a complex, high-impact product. Goal to increase clinician efficiency by 30%. 

Culture of Data

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. 

Strategy, Product Design

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Trueno EV App

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. 

Strategy, Product Design

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Naima for pregnacy

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. 

Strategy, Product Design

View Case Study
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Reflection

Always learning, refining and evolving.

Working with me means

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Clarity
I bring structure and focus to complex problems.
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Ease
I make the process feel light, clear, and collaborative.
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Growth

I design for impact, for people and for business.

Sleep Therapy Dashboard

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers.

Strategy, Product Design

View Case Study

Customer Service Tool, Voyage

This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers.

Strategy, Product Design

View Case Study
Curated thoughts
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6-step guide to implementing UX metrics for your product
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Finding meaning at work through sprint retrospectives
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5 Hats of a design manager
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Let's turn ambiguity into actionable clarity

Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful • Let's turn ambiguity to clarity • Let's improve lives and impact businesses • Let's create something delightful •
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