Best at making enterprise complexity simple
From strategy to execution, I build products that delight users and drive measurable business growth. I thrive in the "messy middle", turning ambiguity into clarity across healthcare, fintech, telecom, and real estate.
Currently leading the design of a healthcare market intelligence platform for Montecito Medical
Designing with purpose
Turning complexity to clarity
Driving meaningful growth
Designing with purpose
Designing with purpose • Simplifying complexity • Driving growth • Creating better experiences
Creating better experiences
Featured Work
Optimizing Agent Workflows
Designed key features such as billing and subscriber management for Cricket Wireless's customer service platform, used by 2,000+ agents. This reduced call time by 75% and saved over $24 million annually.
Product Design and Strategy
User Research
Quantitative Analysis
Enterprise UX
Culture of Data
This is a space to share more about the business: who's behind it, what it does and what this site has to offer.
Strategy, Product Design
Trueno EV App
This is a space to share more about the business: who's behind it, what it does and what this site has to offer.
Strategy, Product Design
Naima for pregnacy
This is a space to share more about the business: who's behind it, what it does and what this site has to offer.
Strategy, Product Design
Reflection
Always learning, refining and evolving.
Working with me means
Clarity
I bring structure and focus to complex problems.
Ease
I make the process feel light, clear, and collaborative.
Growth
I design for impact, for people and for business.
Sleep Therapy Dashboard
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers.
Strategy, Product Design
Customer Service Tool, Voyage
This is a space to share more about the business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special service or product it offers.
Strategy, Product Design
Curated thoughts
